In a rare public apology, Apple CEO Tim Cook wrote an open letter to customers that acknowledged widespread complaints about the company’s new map application. He said, “At Apple, we strive to make world-class products that deliver the best experience possible to our customers… With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers, and we are doing everything we can to make Maps better.”

The bad news is that Apple fell short, but the good news is that the company did not make excuses; corporate leadership accepted responsibility and promised to fix the problem.

Truthfully, we could all benefit from Apple’s honest example.  The Bible offers this sound advice, “Whoever conceals his transgressions will not prosper, but he who confesses and forsakes them will obtain mercy.”

I am pretty sure that Apple’s loyal customers will extend the hand of mercy and continue to support the company.  In a similar manner, hopefully mercy will be shown to you if you make a mistake. Hopefully you will receive forgiveness from those who love you. And, hopefully you will show mercy to those around you. However, do not forget that the process starts with two simple words, “I’m Sorry!”
Think about it, and have a blessed Day!

John Mark Caton, Ph.D