Last week Modell’s Sporting Goods that Operates primarily up in the Northeast took a big risk and LOST. The sporting Goods store pre-Printed shirts, hats and other novelty items proclaiming the New England Patriots the AFC Champions.
Then they played the game, and the Patriots were defeated by Payton Manning and the Broncos. A company spokesman said, “We took a big risk and lost.” Now all the merchandise will be donated because it can’t legally be sold. How big a risk was it? Modell risked $500,000, but had the Patriots won it would have returned 4-5 times that amount.
If you are ever going to win big in life or business, you have to be willing to take risks. Sometimes those risks pay off and sometimes they do not.
When most people think about he Bible, they think it only speaks of Spiritual matters, but that is not true. Solomon once wrote this about risk, “Cast your bread upon the waters, for you will find it after many days.2 Give a portion to seven, or even to eight, for you know not what disaster may happen on earth”(Ecclesiastes 11).
In Ecclesiastes 11, Solomon gave two important principles of good risk taking. First, he tells us that it takes time for an investment to pay off. And secondly, he said don’t put all your eggs in one basket.
So don’t be afraid to take risk in your life or business because in doing so, you will see the greatest rewards.
Think about it…and have a blessed day!
John Mark Caton, Ph.D